LS

Panoramic view of the Central Mega Center located in Wanju, Jeollabuk-do.

Panoramic view of LS Mtron executives and employees and dealershipCEOs holding a ceremony at the 2024 LS Mtron Tractor Dealership General Meeting (CEO Shin Chai-ho at the center)

■ At the Central Mega Center located in Wanju, Jeollabuk-do, anyone can experience Korea’s first commercialized autonomous tractor.
■ As Korea’s largest autonomous tractor experience space,the center measures approximately 1,500 pyeong (4,950 square meters) and is equipped with a high-tech maintenance factory.
■ CEOs of over 120 dealers across the country attendedthe 2024 Tractor DealershipGeneral Meeting held at the Central Mega Center.
■ LS MtronCEO Shin Chai-ho said, “The Central Mega Center will play an important role in realizing customer satisfaction by providing detailed and differentiated experiences to customers.”

On the 27th, LS Mtron (CEO Shin Chai-ho), an LS Group subsidiaryspecializing in industrial machinery and high-tech parts, announced the opening of the ‘Central Mega Center’, the largest autonomous tractor experience space in Korea.

The LS Mtron Central Mega Center, located in Wanju, Jeollabuk-do, is equipped with theJeonbuk sales office, a tractor maintenance factory, and an autonomous tractor test drive experience space of about 1,500 pyeong (4,950 square meters) on a site of approximately 3,400 pyeong (11,220 square meters).It is the largest experience space in Korea. Anyone, including farmers, those wishing to return to farming, and students, can experience autonomous tractors that perform work on their own without human intervention. Following the establishment of the Dongbu Mega Center (Gimcheon), Korea's first autonomous tractor test drive experience space, last year, it was intended to expand customer contact points.

You can watch demonstrations of unmanned movement of autonomous tractors and rotary (tillage)*1  operations at the Central Mega Center. Visiting customers can experience the convenience and efficiency of autonomous tractors by directly performing rotary work with a regular tractor and comparing it to rotary work performed by an autonomous tractor. In addition to autonomous tractors, you can board the model you are interested in and experience rotary, plow, grapple, and loader operations.

You can directly experience the product performance and how it feels to operate and judge its suitability for work depending on the farmland and work type. In addition, in order to respond to the growth of the domestic row crop*2  market, the Central Mega Center is equipped with a row crop introduction model (T5) and work machine sets with more than 100 horsepower and provides opportunities to experience operating them. Reservations for visiting the Central Mega Center and test-driving tractors can be made on the LS Tractor website (www.lstractor.com) starting in March.TheCentral Mega Center has established one general maintenance factory and one high-tech maintenance factory to strengthen the quality of maintenance services. In particular, the high-tech maintenance factory is expected to increase maintenance reliability with its cutting-edge facilities for fault diagnosis and maintenance. Mr. Song Deok-jin, head of LS Mtron’s Tractor Customer Satisfaction Team, said, “We will increase customer satisfaction by strengthening the competitiveness of product follow-up management services through the Central Mega Center.”

Meanwhile, LS Mtron held the 2024 Tractor Dealership General Meeting at the Central Mega Center on the 22nd. The event took place overtwo days, and about 180 people, including CEOs of 120 dealers nationwide and LS Mtron executives and employees, attended the meeting. This general meeting, which was held under the theme ‘Customer satisfaction begins with the details,’ consisted of a business operation briefing session, an awards ceremony, sharing of dealership success stories, a dinner, a tractor parade, and a session program for major sectors. At the Central Mega Centertest drive experience space, dealership CEOs watched anLS Mtron autonomous tractor move unmanned from the warehouse to the test drive site and perform work on its own.

At the event on this day, Shin Chai-ho, CEO of LS Mtron, said, “Dominating autonomous tractor technology is a key factor in leading the future tractor market,” and added, “The Central Mega Center will play an important role in realizing customer satisfaction by providing detailed and differentiated autonomous tractor experiences to customers."

*1 Grinding small and large clods of earth into little pieces
*2 Farming tractors over 100 horsepower